12/7/2023 0 Comments Sales and marketing plan pro![]() From promoting your events to utilizing events as part of your marketing strategy, events are powerful.Įvent marketing is a broad term. Many marketers believe that, after a website, events are the most effective channel in their “marketing stack,” given the power of in-person and virtual experiences and the ability to forge one-on-one connections. In fact, many companies allocate anywhere from 20 to 50 percent of their budgets for brand experiences, with the predominant portion going to events. ![]() For many organizations, events represent a large share of their overall marketing spend.
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